Architecting a High-Performance Shopify Ecosystem for Plant-Based Retail.

Replacing a high-friction legacy system with a clinical, conversion-focused environment optimized for local logistics and global scale.

Industry

E-Commerce | Food & Beverage

  • +22%

    Total Revenue

  • +31%

    Local Pickup Usage

  • +14%

    Conversion Rate

  • +12%

    Customer Growth

Plantiful Kitchen

Strategic Engineering

  1. Deploying a custom-configured Shopify environment for seamless local pickup.

  2. Eliminating technical debt, site errors, and legacy code bottlenecks.

  3. Implementing accessibility standards and SEO-first indexing logic.

  4. Refining UI/UX to decrease friction in the plant-based buyer journey.

A custom-engineered design system built for scalability and performance.

Visit Site

Planning and sketching

  1. Audit
  2. Logic
  3. Build
  4. Deploy

01Technical Intelligence Gathering.

  • Performance Baseline: Clinical analysis of Core Web Vitals and legacy code bottlenecks.

  • Conversion Mapping: Identifying high-friction drop-off points in the existing user journey.

  • SEO Equity Review: Mapping URL structures to ensure zero loss of search authority during migration.

02Architecting the Ecosystem.

  • Logistics Engineering: Designing custom Shopify logic for integrated local pickup and delivery routing.

  • Data Layer Strategy: Defining GTM event schemas for surgical tracking of customer behavior.

  • Schema Definition: Structuring product data to optimize for both search engines and user discovery.

03High-Fidelity Engineering.

  • Custom Liquid Development: Writing clean, scalable Shopify code without the bloat of third-party apps.

  • UI/UX Translation: Transforming Figma prototypes into a fluid, responsive, and accessible interface.

  • API Integration: Seamlessly connecting the storefront to essential business and marketing tools.

04Governance and Optimization.

  • Rigorous QA: Stress-testing the checkout flow across all devices and browser environments.

  • ADA Compliance: Implementing WCAG standards to ensure legal resilience and universal access.

  • Launch Monitoring: Real-time tracking of performance metrics to ensure immediate quantifiable lift.

Quantifiable Impact.

Results that scale.

Main Graph
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Our Shopify store needed to do more than just look good; it needed to convert. They cleaned up our backend, improved the mobile experience, and made the shopping journey much smoother. We’ve seen a clear lift in sales and site speed since the launch.

Barbara

CEO. PLANTIFUL Kitchen

Next Work

View all works
  • Figma
  • Shopify
Logo

Planning and sketching Modern and unique design practically point of view
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