Custom WordPress build to drive app downloads and US market presence.

LFG needed a solid US-based headquarters to introduce their sporting game. We built a custom WordPress site from Figma designs that focused on one thing: getting people to understand the game and download the app. No bloat—just a fast, informative site with a clean blog and clear call-to-actions.

Industry

Gaming | Sports Technology

  • +18%

    Engagement

  • +12%

    New Users

  • +9%

    Page Speed

  • +11%

    App Click-throughs

LFGconnect.us: UK to US Market Transition

Strategic Pillars

  1. Strategic placement of app store links to turn web visitors into mobile users.

  2. A custom-coded blog system built for easy updates and search engine visibility.

  3. Translating Figma designs into a lightweight, bespoke WordPress theme.

  4. Hosting and performance tweaks to ensure the site is instant for US-based traffic.

A fast, custom-built hub designed to grow the LFG community in the US.

Check the site

The work

  1. Audit
  2. Logic
  3. Build
  4. Deploy

01Finding the gaps.

We reviewed the UK assets to see what needed to change for a US audience. We focused on making the “how it works” sections clearer and making sure the app download buttons were the main focus on every page.

02Planning the flow.

The site needed to be more than just a brochure. We mapped out a user journey that moved people from the “What is LFG?” homepage to deep-dive blog content, and finally to the App Store or Google Play.

03Hand-coded WordPress.

We avoided “off-the-shelf” themes that slow down sites. Instead, we wrote a custom WordPress theme that matched the Figma designs perfectly. This kept the code clean and the site secure.

04Launch and Track.

After a full QA of the links and mobile responsiveness, we went live. We integrated GTM to track exactly which pages were driving the most app interest, giving the client clear data for their marketing.

Data-Driven Growth.

Tracking the performance lift from the new US infrastructure and app-focused layout.

Main Graph
Progress Circle 1
Progress Circle 2
Progress Circle 3

Expanding into the US market was a huge technical hurdle for us. The team took our Figma designs and built a fast, stable WordPress site that handles our app downloads and blog perfectly. It’s given us the professional foundation we needed to compete in a new region.

Barbara

CEO. PLANTIFUL Kitchen

Next Work

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  • Figma
  • Shopify

Planning and sketching Modern and unique design practically point of view
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