Custom WordPress site built to improve site speed and community reach.
KidsAgain needed a website that worked as hard as their mission. The previous setup was slow and difficult to navigate. We built a new site from the ground up using Figma designs, focusing on a clean layout that makes it easy for families to find resources and for supporters to get involved.
Industry
Community | Non-Profit
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+22%
Mobile Traffic
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+15%
User Engagement
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+30%
Page Load Speed
Strategic Pillars
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Organizing content so people can find help or donate in fewer clicks.
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Building the site without bloated page builders to keep the backend stable.
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Making sure the site works perfectly on old phones and slow data connections.
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Reducing file sizes and cleaning up scripts to hit high performance scores.
We needed a site that was easy for families to use and fast on any device. The move to a custom WordPress build made a massive difference. Our team can finally manage content without breaking the site, and we’ve seen much higher engagement from our community.
The Work
- Audit
- Logic
- Build
- Deploy
01Spotting the bottlenecks.
We looked at the old site’s performance and saw that heavy images and unnecessary plugins were slowing everything down. We also mapped out where users were getting stuck in the navigation.
02Structuring the content.
We re-organized the site map. We put the most requested resources in the primary menu and simplified the donation and volunteer forms to prevent people from dropping off halfway through.
03Writing the site.
We turned the Figma files into a lean WordPress theme. By writing the PHP and CSS ourselves, we made sure there was no “junk” code. This makes the site more secure and much faster than a standard template.
04Launch and handoff.
After a full round of testing, we moved the site to a stable hosting environment. we gave the KidsAgain team a quick walkthrough of the dashboard so they can manage their own content easily.
Real-World Impact
How the new site structure improved visibility and user retention.
We needed a site that was easy for families to use and fast on any device. The move to a custom WordPress build made a massive difference. Our team can finally manage content without breaking the site, and we’ve seen much higher engagement from our community.
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